Destination Munich. IRMA’s Guide To Refined, Relaxed and Sustainable Bavarian Capital.

Multitalented Jasmin Khezri is successful in everything she does: she’s a well-known illustrator, designer and mother to IRMA’s World which combines a luxury lifestyle digital magazine and an artisanal fashion brand. Jasmin calls Munich her hometown, although this cosmopolitan soul has lived in Paris, London, Düsseldorf, Los Angeles and Cannes. She feels very connected to the Bavarian capital and its beautiful countryside just few steps from the city centre, where she tries to spend more and more time after the pandemic. Here is Jasmin’s recipe for enjoying Munich as much as she does.


Name some lesser-known attractions absolutely worth seeing?

The eastern (and wilder) part of the Englischer Garten, the biggest public park in the world.

Your neighbourhood and why you love it.

Bogenhausen. I actually love the area because of the closeness to the city centre, the river Isar and the Englischer Garten. I wish that there would be more cafés and small shops that would fit so well into this neighbourhood and something a little bit more unconventional.

Irmasworld private showroom is located in Jasmin’s house in Bogenhausen and open by appointment: it’s a rare chance to sneak into of the most stylish residences in the city

Your go-to places for a perfect day in Munich?

Breakfast at Viktualien Markt, a walk along the Isar river back home, then getting out of the own for a mountain hike in autumn or a swim in the many lakes around the city.


Where do you buy flowers?

At Blumen die Leben in Winer Platz. 

#Sustainable travel: your sustainable tips for visiting the city.

Always go by bike or walk. Munich is perfect for that.

You have a passion for design and beautiful textiles. What are your favourite places for sourcing?

So many, to name a few La Maison Pierre Frey for fabrics, Stephanie Thatenhorst for Design and interior objects and Gallerie Stefan Vogt, for mid-century furniture.

Where do you find the best vintage?

My two preferred vintage stores in town, Vintage Love and Alva Morgaine.

Name some of your favourite museums or art galleries.

Still like The Haus der Kunst most, also because of its impressive architecture. Kunstsammlung Hypovereinsbank for its well curated exhibitions and the many galleries in the new Kunstareal around Türkenstrasse.

The most interesting place for fine dining?

I love to entertain at home but when I go out, I am very conservative and always go to the same two places Osteria Italiana and Beccofino.

Jasmin is wearing the blue linen robe by LESSLESS and a bag of her own design for Irmasworld the Label

Your off-the-bedroom tips on styling loungewear for the city?

Add a scarf on chilly days. Combine delicate fabrics with heavy boots. Wear a fine silk/cashmere turtleneck under your robes and stock up with vintage furs and blankets worn as ponchos.